BRISBANE, AUSTRALIA – Carbon Offroad, a proud Australian business and leading provider of innovative, high-quality 4x4 winches and recovery gear, is excited to announce a new distribution partnership with Super Retail Group (SRG). This landmark collaboration will see select Carbon Offroad products stocked across the SRG network, specifically within select BCF (Boating, Camping, Fishing) and Supercheap Auto stores.

This strategic move is designed to significantly boost Carbon Offroad's brand awareness and provide off-road enthusiasts with unprecedented, greater access to premium recovery gear across both Australia and New Zealand.

In addition to this new retail avenue, Carbon Offroad remains fully committed to servicing retail customers directly through its own channels, ensuring that enthusiasts have multiple, flexible ways to engage with and purchase from the brand.

Driven by Our Core Values

This milestone partnership represents the practical execution of Carbon Offroad's three foundational values, which guide every step of the brand's journey:

• 01. The Carbon Family (The Bond Beyond the Trail): We do not view interactions merely as transactions. Customers, dealers, and distribution partners are part of a global family of off-roaders dedicated to supporting the community and protecting the 4WD lifestyle. Welcoming SRG into the fold allows us to grow this community while maintaining deep loyalty to our foundational partners.

• 02. Built for Life (Reliability Without Compromise): We engineer life-saving recovery equipment. When our customers are isolated miles from assistance, "good enough" is a failure. Our gear is built to be the most trusted member of an off-roader's kit—products they can confidently bet their lives on when the trail gets real. This expansion ensures that more drivers have access to gear they can rely on when it matters most.

• 03. Relentless Evolution (The Pursuit of Better): We actively challenge the status quo. Whether refining a winch motor or innovating the next best product in recovery gear, yesterday's high performance is merely today's baseline. Partnering with a retail powerhouse like SRG represents our pursuit of offering the market more choice and better brand access.

Unwavering Commitment to the Independent Dealer Network

While expanding its market reach, Carbon Offroad remains deeply rooted in its foundations. The company has a long and proud history of supporting independent distributors and dealers within the 4x4 industry. Carbon Offroad firmly reiterates its unwavering commitment to this loyal network of independent partners, recognizing the unique, irreplaceable value they bring to consumers.

The specialist independent network provides off-roaders in the market with the ultimate assurance of direct, tailored consultation to find the absolute right solutions for their specific vehicles. Furthermore, these specialist dealers offer the crucial peace of mind that comes with safe, professional installation services—ensuring that high-performance, life-saving recovery gear is fitted perfectly for when the trail gets real.

"Our independent dealer network is the backbone of Carbon Offroad. As an integral part of The Carbon Family, we will continue to invest heavily in these partnerships to ensure they remain strong, successful, and capable of delivering the expert advice and safe, professional installation services our community relies on."

By combining the specialised expertise of independent dealers, direct retail options, and the broad reach of Super Retail Group, Carbon Offroad is positioned to better serve the entire 4x4 community—from hardcore off-roaders to weekend adventurers.

Looking Ahead

Rollouts to select BCF and Supercheap Auto stores will begin in the coming months. Customers can look forward to seeing Carbon Offroad’s signature reliability and cutting-edge recovery gear on more shelves across Australia and New Zealand very soon.

About Carbon Offroad:

Carbon Offroad is an Australian-owned and operated business specializing in premium-tier 4x4 winches, recovery gear, and off-road accessories. Built on the principles of innovation, durability, and relentless evolution, Carbon Offroad is dedicated to keeping adventurers moving, no matter how tough the track.

Rhys Halma
General Manager - Carbon Offroad